How Flyhomes Gained 512% Growth in Source Mentions Within 40 days
The Challenge
Flyhomes was getting cited by AI models, but far less frequently than competitors, despite having quality content.
Ranked 17th in source mentions among real estate companies
Inconsistent citation patterns across different AI models
ChatGPT prioritised external sources over Flyhomes.
The goal was to increase brand mentions without increasing ad spend.
The Workflow: BTS
A 40-day sprint to dominate AI search citations in real estate
Assessing Keyword and Intent
Analysed high-volume informative keywords to identify gaps where AI models lacked credible source citations.
Running Informative Campaigns
Used large number of prompts to target keywords and cover all possible queries with Visible Analytics tool.
Building Topical Authority
Developed content for fifteen specialised GEO-focused topics to establish dominance in the real estate niche.
Tracking Performance
Monitored citation growth across major LLMs while measuring significant increases in organic brand search queries.
Witnessed Strategic Excellence
Achieved top 3 positioning, 512% more mentions, 89% citation consistency, and a 245% brand query surge.
Achievement Unlocked
Flyhomes rocketed from 17th to 3rd position with 512% growth in source mentions and 89% citation consistency!
Our Observation
AI models heavily favor sources that demonstrate clear topical expertise within specific contexts. Context-specific optimization beats broad content strategies.
The Visble Approach
We moved beyond standard SEO to perform Generative Engine Optimisation (GEO). By understanding how ChatGPT evaluates credibility, we bridged the gap between "having information" and "being the source."
Context Mapping
Identified the exact topics and question types where ChatGPT was most likely to cite real estate sources.
Content Gap Analysis
Found topics where Flyhomes had expertise but lacked AI-optimised content coverage.
Authority Signals
Revamped content with the specific technical markers and data structures that LLMs prioritise.
Topical Clustering
Created interconnected hubs that proved Flyhomes' depth of knowledge across all real estate queries.
The Results
We turned Flyhomes from a "result" into a "source".
We were creating great content but ChatGPT wasn't citing us. Visble showed us exactly what context and topics to focus on. The results were immediate and dramatic.
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